10 January 2011

PROJECT: The Burger Joint


----

'The Burger Joint* by Muhammad Edwan'

Concept: An American West Coast hamburger cafe/stall, serving freshly made burgers and quality hot dogs, with some sides and beverages. It will be fast-food style, but not fast food. All food will be cooked to order.

Menu items:
All beefburgers, chicken and fish sandwiches, chicken hot dogs, fries, onion rings, pickle chips, fried mushrooms, milkshakes, soft drinks

Important points:
  • Burgers will be made with 100% beef (blend to be decided), with no filler like breadcrumbs or eggs. Beef to be ground fresh daily, hand formed and not frozen.
  • Chicken sandwich to be whole thigh fillet. Fish sandwich will be whole fillet of suitable white fish.
  • Hot dogs to be from reputable suppliers.
  • Fries will be fresh cut potatoes, fried to order. Type of french fry to be decided. Onion rings freshly sliced and battered to order.
  • Pickle chips to be from reputable and high quality manufacturer, or home-made.
  • Ice cream to be from high quality manufacturer. Soft drinks from the usual.
All raw food material to be as fresh as possible, with little to no pre-fabrication or packaging.

Target market: Fast-food 'graduates', burger enthusiasts, people who want good quality food; age demographic 15 - 45.

Price range: Average spend MYR8/head




- to be continued


---



3 of you said:

wani ezryl * said...

support!! x) i want to taste it!! :)

a z a l i a said...

sounds yummy! good luck btw. and do let me know once its open so i can go and properly introduce myself. hehehe.

Namie said...

SOKONG!!

moral support saja dpt diberi..

for now ;) since diri sendiri pun takde moolah too spare!